Our Legacy
Back when there were no televisions, computers, helicopters, or nuclear reactors and Indian independence was still a distant dream, the looms at the Ruby Mills were already weaving the future of the fabric business. Beyond product quality and consistency, Ruby is known for its relentless pursuit of innovation. Exploration and experiments with new blends refined through state-of-the art processing and finishing technology has put us at the forefront of fabric engineering and interlining excellence.
As we look forward to another fascinating century of work, we would like to express our heartfelt gratitude to all our consumers, suppliers, employees, and partners, for a hundred years of love and trust.
Our Values
Integrity
Integrity is where the thought and action are perfectly aligned. It is demanding and it does have its conflicts while competing with using short term gains and quick fixes. But in long term, it becomes the guiding compass that helps the organization make the right choices.
Trust
An organization is built on trust, The trust that the consumer puts in us becomes the bedrock of our business. Trust we place in our abilities, the abilities of our partners and employees, and most importantly trust in the value of the product we create with pride.
Commitment
Commitment delivers results. Commitment is an achiever's value. Commitment is making sure that things happen, undeterred by the challenges and obstacles. At Ruby, commitment is our way of life. We prefer stayers over switches: people who are willing to roughen it up rather than quitting the work and make sure that delivery matches the promise.
Social responsibility
A business is an integral part of the society and hence it must give back to society. Shri Manubhai Shah’s values of upliftment of the underprivileged through child care, health care, education, financial help to dependents, remain deeply ingrained in us at Ruby and guide our CSR activities.
Vision
Vision is the rare ability to see opportunities that others can’t. At Ruby, we take pride in the fact that Shri Manubhai Shah could sense the advent of futuristic fibers, fabrics and invest in building the capability to handle these fibers to match the best in the textile world.
Passion for fabrics
We don't like anything average. We want to innovate fabrics that are world-class. And we apply every theory, every experience and experiment to make sure that we can achieve the impossible. Passion for Fabrics is a part of our DNA.
Manufacturing expertise
Expertise is command. Expertise is accuracy. Expertise is control. Expertise is consistency. Expertise helps us do things that others deem impossible.
Innovation
Innovation requires focus, time, dedication, and an experiment-driven attitude. Exploration and innovation work on new blends, refined with state-of-the-art processing and finishing technology, has put us at the forefront of Fabric Engineering, thus making innovation a value that drives us.
Quality
Quality is world-class shrinkage control. Quality is the finish that lasts, wash after wash. Quality is perfectly distributed adhesive on interlining. Quality is the flow, the bounce in the fabric. Quality is pushing the whiteness index up there and making the fabrics stay as white for years to come. Quality is the brilliance shining through thousands Of colours. Quality is what keeps pilling at bay, while the world wonders how we do it.
Sustainability
Right from best practices in effluent treatments to enabling far-flung villages with water accessibility for agricultural development, everything we do is sustainable, ethical, and responsible. We have ensured that our product designs are also sustainable.
Customer service
The Ruby Mills Limited reaches every corner of India, through a network covering the width of fabric retail nationwide through a network powered by hundreds of dealers and dedicated agents. This network helps us make our fabric available at the place of consumer demand. We have in-house experts to service the buyer's technical needs. Everything we do is aimed at delivering better service, better experience, and a better Ruby.
Unity
Unity fuels the organization. An organization is a bunch of fertile independent minds, bursting with ferocious energy of creation. The secret glue that binds them is unity. When driven by a common purpose, each individual becomes aligned and the bunch of individuals becomes a team. Unity is a crucial ingredient in every outstanding performance - which is why at Ruby, we truly value it.
Aspiration
We aspire to excel expectations. How high is high? We reach high only when we aim higher. That's how we keep pushing ourselves at Ruby. Uncompromised quality, absolutely innovative products, newer fibers, blends, finishes new to the industry - each of it is an outcome of unending aspiration to do better, to grow larger and become the industry benchmark.
Transformation
Ruby always embraces transformation fearlessly. We call ourselves a 101-year young company. At the core of this youth is our constant hunger to transform ourselves, stay updated, and create the future in a new way. Change is demanding. It calls for new learnings, taking risks fearlessly.
Growth
Growth should be the organic outcome of our efforts. We intend to dream, build and execute our concerted work to grow - personally and professionally with Ruby. Every decision we make, however difficult it may be, must be in the interest of growth.
Our Inspiration
Shri Manubhai Shah
Built on the solid foundation of technical expertise, impeccable product quality, and non-negotiable business ethics, the Ruby Mills have been the hallmark of textile innovation in India since 1917. This is the result of the leadership of our Chairman Emeritus Shri Manubhai Shah, who spent 66 years embedding these qualities in our DNA.
Shri Manharlal Chunilal Shah was an exceptional human being and a great leader. A towering personality in the Indian textile industry, he was also the chairman of the Bombay Mill Owners’ Association and the Bombay Textile Research Association. Shri Manubhai was a true visionary, a man far ahead of his times; he epitomised a dauntless entrepreneurial spirit.
Apart from his business interests, he was deeply involved in numerous philanthropic acts. His sterling leadership qualities, remarkable foresight, uncompromising pursuit of excellence, humility, and phenomenal capacity to motivate and trust others set him apart. His values and ethics continue to inspire the way Ruby does business today. As a pioneer in textile design, we believe in sharing knowledge to improve the quality of products across the industry. Our management has even been a part of the leadership of prestigious industry bodies such as the Confederation of Indian Textile Industry.
SUSTAINABLE.
ETHICAL.
RESPONSIBLE.
Sustainability is a practice, not a mere trend. Traditionally, businesses have always been about making the most of nature, however, it is high time that we start giving back to nature. ‘Sustainability in the now’, as we call it at The Ruby Mills.
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The Ruby Mills Limited reaches every corner of India, through a network covering more than 10,000 retail outlets through 200 dealers and 19 dedicated agents.
With the one of the lowest rate of attrition in the industry, we help our trade partners strengthen and expand their business continously.
Map used for representation purpose only.